Overcome what’s holding you back.

Realize your brand’s full potential.

Learn How
Franklin Street is a brand innovation firm.
We practice exclusively in the health and wellness space.
We partner with health care leaders to simplify the complex, fuel strategic alignment and create unique opportunities to realize their full potential in the marketplace.

Case Studies

Experiencing an Epidemic

Rosary Hall

Window of Trust: You Only Get One

HCA Virginia

New Hospital:
New Tradition

Martin Health System

Insights

Strategy

Let’s get real about digital. For starters, stop calling it “digital.”

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Experience

Operationalizing Your Brand Promise

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Creative

When Words Alienate Patients

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People We Help

“I give high marks to anyone who asks the potential customer such probing questions.”

Dr. Michael R. Jaff
President, Newton-Wellesley Hospital
Newton, MA

“Franklin Street is always looking to provide better service and bring new ideas to us so we can stay ahead of the curve in health care.”

Miguel Coty
Chief Marketing & Communications Officer, Martin Health
Stuart, FL

“I don’t feel like I am playing catch up all the time anymore. Now I have a plan and how to measure it, and that might be Franklin Street’s biggest strength.”

Wendy Hoke
Vice President, Marketing and Communications, St. Vincent Charity Medical Center
Cleveland, OH

“They’re genuine. They’ve taken the time to really know our community and all of our organization’s challenges.”

Laura Shea
Director of Community Relations and Planning, Claxton-Hepburn Medical Center
Ogdensburg, NY

Client Results

#1

in market preference
achieved within one year.

6%+

market share increase
after new brand launch.

4:1

ROI in direct
marketing.

$13.6 million

net revenue generated
in a single campaign.

$500 million+

in donations for our clients’
capital campaigns.

What's your
brand's potential?

Let's Talk