Franklin Street is a brand innovation firm.

We create better reasons for people to choose you.

To accomplish this, we help align your organization around a meaningful brand promise–one that establishes marketplace differentiation, inspires consumer trust, and builds an employee culture that delivers unique patient experiences.

Case Studies

Experiencing an Epidemic

Rosary Hall

Window of Trust: You Only Get One

HCA Virginia

New Hospital:
New Tradition

Martin Health

Insights

Strategy

4 Ways Your Brand Can Increase Physician Engagement

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Strategy

Is Your Brand Helping Attract and Keep Top Talent?

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Strategy

Top 5 Warning Signs of Declining Brand Health

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People We Help

“I give high marks to anyone who asks the potential customer such probing questions.”

Dr. Michael R. Jaff
President, Newton-Wellesley Hospital
Newton, MA

“Franklin Street is always looking to provide better service and bring new ideas to us so we can stay ahead of the curve in health care.”

Miguel Coty
Chief Marketing & Communications Officer, Martin Health
Stuart, FL

“I don’t feel like I am playing catch up all the time anymore. Now I have a plan and how to measure it, and that might be Franklin Street’s biggest strength.”

Wendy Hoke
Vice President, Marketing and Communications, St. Vincent Charity Medical Center
Cleveland, OH

“They’re genuine. They’ve taken the time to really know our community and all of our organization’s challenges.”

Laura Shea
Director of Community Relations and Planning, Claxton-Hepburn Medical Center
Ogdensburg, NY

Client Results

#1

in market preference
achieved within one year.

6%+

market share increase
after new brand launch.

4:1

ROI in direct
marketing.

$13.6 million

net revenue generated
in a single campaign.

$500 million+

in donations for our clients’
capital campaigns.

What's your
brand's potential?

Let's Talk