Brand Strategy

Develop an innovation framework at the brand level.

Franklin Street uses your “unique value” as the centerpiece in developing your brand strategy, as well as the lens to ignite and align future innovations with your brand. Our Diagnosis phase is the most comprehensive in the industry, and therefore is very inclusive and data-driven. This builds accuracy into your brand strategy and alignment throughout your organization.

Our Brand Strategy services help you:

  • Align innovation initiatives through your unique brand value
  • Increase the success of your marketing campaigns
  • Turn your organization into a magnet for talent
  • Reach your strategic goals sooner

Key Services

  • Brand Strategy
  • Brand Development
  • Employer Branding
  • Brand Experience
  • Brand Identity
  • Brand Valuation
  • Brand Architecture
  • Brand Management


Deliver your unique value to the people who matter most.

We believe for your organization to succeed, you must deliver unique value to all stakeholders – from those who buy your services or products, to those who design and deliver them. Applying this simple concept in your marketing strategy will build authentic differentiation, make your services and products more compelling, and help you capitalize on your most important market opportunities sooner.

Our Brand-leveraged Marketing services help you:

  • Translate research insights into impactful actions
  • Acquire new customers or patients (and employees) much faster
  • Earn trust in your market position
  • Maximize ROI on marketing spending

Key Services

  • Marketing Planning & Strategy
  • Market Research & Analytics
  • Marketplace Positioning
  • Service Line & Product Growth Campaigns
  • Communications Planning
  • Digital Strategy
  • New Facility Launch
  • Capital Campaigns
  • Recruitment & Retention Campaigns

Related Case Studies


Create brand stories that inspire emotional commitments.

Your brand has a story to tell. One that can magnetize your target audiences if told well. Our approach to creative development is rooted in authentic storytelling, and how the unique value you deliver makes people’s lives better. And while our work is very creative (we have won over 100 creative awards), its laser-focused alignment with your brand strategy is what makes it so effective.

Our Brand-leveraged Creative services help you:

  • Deploy the full power of your brand at each creative execution
  • Remain authentic to your own uniqueness while increasing market differentiation
  • Connect emotionally – the secret to inspiring action 
  • Invest only in the creative concept that will win in the market

Key Services

  • Brand Storytelling & Messaging Development
  • Digital & Social Media
  • Traditional Print, Out of Home, Direct
  • Naming
  • Video
  • Broadcast/OTT/CTV Television
  • Logo & Graphic Identity