July 26, 2017

2016 Healthcare Marketing Trends Week Recap

Thank you for joining us for Trends Week, the week where healthcare marketers get ahead of the curve.

We hope you’ve found our Trends Week useful, and possibly share worthy.

Be sure to sign up for Trends Week 2017 and get ready to explore the hottest trends in Healthcare Marketing!

Below you will find a brief recap of 2016 healthcare marketing trends week videos:


DAY 1: CONTINUOUS CAMPAIGNING HEALTHCARE MARKETING TREND

Greg and Margaux show how to keep your campaigns “on air” all year long—regardless of budget limitations.


 

DAY 2: MEANINGFUL METRICS HEALTHCARE MARKETING TREND

Caroline shares how to track the most meaningful marketing metrics and a tool we use at Franklin Street to help our clients manage their KPIs easily.


 

DAY 3: PATIENT JOURNEY MAPPING HEALTHCARE MARKETING TREND

Stephen reveals simple but powerful questions to ask to map your patients’ journey into your organization and how you can be relevant and impactful at every step of their journey.


 

DAY 4: DIGITAL MARKETING OPTIMIZATION TREND

Carter and Liz share trends in optimizing your digital marketing to help you attract more patients more cost-effectively.


 

DAY 5: FUNDRAISING HEALTHCARE MARKETING TREND

Clay shares trends in political campaign fundraising and why health systems need to pay attention and pivot to attract the next generation donor.

 

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