Thank you for joining us for Trends Week, the week where healthcare marketers get ahead of the curve.
We hope you’ve found our Trends Week useful, and possibly share worthy.
Be sure to sign up for Trends Week 2017 and get ready to explore the hottest trends in Healthcare Marketing!
Below you will find a brief recap of 2016 healthcare marketing trends week videos:
DAY 1: CONTINUOUS CAMPAIGNING HEALTHCARE MARKETING TREND
Greg and Margaux show how to keep your campaigns “on air” all year long—regardless of budget limitations.
DAY 2: MEANINGFUL METRICS HEALTHCARE MARKETING TREND
Caroline shares how to track the most meaningful marketing metrics and a tool we use at Franklin Street to help our clients manage their KPIs easily.
DAY 3: PATIENT JOURNEY MAPPING HEALTHCARE MARKETING TREND
Stephen reveals simple but powerful questions to ask to map your patients’ journey into your organization and how you can be relevant and impactful at every step of their journey.
DAY 4: DIGITAL MARKETING OPTIMIZATION TREND
Carter and Liz share trends in optimizing your digital marketing to help you attract more patients more cost-effectively.
DAY 5: FUNDRAISING HEALTHCARE MARKETING TREND
Clay shares trends in political campaign fundraising and why health systems need to pay attention and pivot to attract the next generation donor.
