Like the birth of a child, a facilities expansion is a true game changer. The complexity of a new hospital or major facility expansion mandates a disciplined process to balance the countless strategic, business, and logistical considerations. Too often, these processes fail to leverage your most powerful tool: your brand.
Your health care organization has decided to build a new facility or to expand, but how do you make sure that it’s successful?
This tip sheet examines the seven secrets to a successful expansion based on Franklin Street’s branding and opening of four new hospitals in the past two years.
What to expect:
- Steps you can take for a successful expansion
- How to apply these steps to your health system
- Now you have a plan, how do you gauge your success?