Newly acquired patients are worth far more than their initial value. Leverage your current marketing results by increasing “repeat purchases” with a back-end funnel strategy to ultimately increase your Customer Lifetime Value (CLV).
The Top 5 Benefits Of A Back-End Funnel Strategy
- Increased Service Line Utilization
A screening strategy, based on likely comorbidities, can drive referrals within your network.
- Improved Patient Satisfaction
Simple research tools along the patient journey can identify areas for rapid innovation, resulting in a better patient experience.
- Higher Customer Lifetime Value
A back-end funnel strategy will increase the number of services a patient chooses to utilize over their lifetime, dramatically increasing your return on the original ad spend (ROAS).
- Community Wellness
A back-end funnel strategy accelerates a patient’s timeline, minimizing delays caused by a lack of awareness or confidence in your service.
- Authentic Marketing
Staying involved throughout the patient journey makes it much easier for you to solicit testimonials and compelling stories – providing valuable social proof.
Need help implementing a back-end funnel strategy?
We’ve got you covered, reader. Book 30 minutes and we’ll go over the different ways this can be achieved, including the best option for you.