May 9, 2022

Service Line Success: Test Your Creative

Was your last marketing campaign for your brand as good as it could have been? Testing in advance is the only way to know for sure.

The 4-Step Testing Method:

  1. Build value propositions.
    Define at least 3 distinct value propositions your providers can promise and patients seek.
  2. Test value propositions.
    Create simple Facebook ads for each value proposition. Budget between $1000 to $3000 per week based on your service area to determine your winner.
  3. Build creative strategies.
    Using the winning value proposition, develop three distinct creative concepts–each reflecting a different creative strategy.
  4. Test creative strategies.
    Get in market ASAP with your three distinct creative concepts executed as Facebook ads. Run for 1-2 weeks, then review the results. You should have a clear winner.

Want more details?

We’ve still got you covered, reader. Book 30 minutes with a senior leader to further discuss this or any other pressing challenge. We promise to genuinely listen and provide unbiased, confidential feedback.