Was your last marketing campaign for your brand as good as it could have been? Testing in advance is the only way to know for sure.
The 4-Step Testing Method:
- Build value propositions.
Define at least 3 distinct value propositions your providers can promise and patients seek.
- Test value propositions.
Create simple Facebook ads for each value proposition. Budget between $1000 to $3000 per week based on your service area to determine your winner.
- Build creative strategies.
Using the winning value proposition, develop three distinct creative concepts–each reflecting a different creative strategy.
- Test creative strategies.
Get in market ASAP with your three distinct creative concepts executed as Facebook ads. Run for 1-2 weeks, then review the results. You should have a clear winner.
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