Solutions

Brand Strategy

Make the right promise.

A brand promise is your commitment to the future. Your brand promise must separate you from the competition, inspire loyalty and engage communities. Franklin Street partners with our clients to bridge business objectives and human behavior through a process that drives authenticity, creates internal buy-in and fosters thriving cultures. Our service line campaigns and other go-to-market strategies leverage what’s uniquely yours, resulting in increased marketing potential and operational efficiencies.

Key Services

Brand Experience

Keep your promise.

In health care, where so much is at stake, trust is critical. The best way to build trust is to keep your promise. Every touch point is an opportunity to create an experience that fulfills your unique promise, from care delivery to the digital screens that often start a consumer relationship.

Key Services

Related Case Studies

Creative Execution

Share your promise.

What you say is important. But how you say it often determines how people will respond. Franklin Street combines strategically aligned messaging programs with artful execution that connects your brand with your audiences at a truly human level. Our creative work, regardless of medium, shapes desired perceptions and behaviors.

Key Services

Client Results

#1

in market preference
achieved within one year.

6%+

market share increase
after new brand launch.

4:1

ROI in direct
marketing.

$13.6 million

net revenue generated
in a single campaign.

$500 million+

in donations for our clients’
capital campaigns.