Brand Strategy

Make the right promise.

A brand promise is your commitment to the future. Your brand promise must separate you from the competition, inspire loyalty and engage communities. Franklin Street partners with our clients to bridge business objectives and human behavior through a process that drives authenticity, creates internal buy-in and fosters thriving cultures. Our service line campaigns and other go-to-market strategies leverage what’s uniquely yours, resulting in increased marketing potential and operational efficiencies.

Key Services

  • Brand Platform and Positioning
  • Brand Architecture
  • Brand Campaigns
  • Brand Valuation
  • Service Line Strategies and Campaigns
  • Capital Campaigns
  • Mission, Vision, Values
  • Market Research
  • Naming

Brand Experience

Keep your promise.

In health care, where so much is at stake, trust is critical. The best way to build trust is to keep your promise. Every touch point is an opportunity to create an experience that fulfills your unique promise, from care delivery to the digital screens that often start a consumer relationship.

Key Services

  • Employee Campaigns
  • Readiness Assessments
  • Website and Social Media Audits
  • Brand Launch Workshops
  • Internal Research
  • Signage and Wayfinding

Related Case Studies

Creative Execution

Share your promise.

What you say is important. But how you say it often determines how people will respond. Franklin Street combines strategically aligned messaging programs with artful execution that connects your brand with your audiences at a truly human level. Our creative work, regardless of medium, shapes desired perceptions and behaviors.

Key Services

  • Digital Campaigns
  • Broadcast Television
  • Video
  • Print
  • Out of Home
  • Social Media Campaigns
  • Logo and Identity Designs
  • Design Systems