Powerful Medicine, Comforting Care.

Good Samaritan is a 120-year-old health system in South Central Pennsylvania.

DIAGNOSIS

Surrounded by tough competition—including a large academic medical center—they needed to convince prospective patients that they could offer the same advanced technologies and services as their competitors.

Moreover, they needed to illustrate these complex medical devices in a way that was easy for their audience to understand.

PRESCRIPTION

We developed an innovative television campaign that used a combination of live-action video and animation.

Each 30-second spot highlighted a different advanced technology, device or procedure, and explained them with simple graphics and straightforward voiceovers.

As for the production itself, our in-house staff was able to handle every aspect—from filming, to motion graphics, editing and even music composition.

RESULT

The format was so well-received by the client and external audiences, that an initial request to create 3 broadcast commercials, eventually became a total of 10 spots spanning multiple service lines.

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