Leverage your brand and increase patient volume
You worked hard to build a strong brand. Let us help you leverage it effectively in your service line campaigns.
These core services are essential to your organization because it’s how patients experience your brand. Service lines drive word-of-mouth referrals, reduce patient out-migration and most importantly, boost overall growth.
When you invest in a tactical service line campaign, you create opportunities to maximize operational advantages and elevate your overall brand. It’s a win for your reputation and your bottom line.
The Franklin Street Advantage
At Franklin Street, we understand the important connection between service lines and your brand. It’s why we approach work with a higher perspective–so that all of your service lines benefit by looking through the lens of your brand promise.
After decades of market research and knowledge, we’ve identified the unique buying cycles for service lines, so you get the right customers at the right time.
I want to maximize my service lines »
Case Study:
Bariatric Service Line
St. Vincent Charity Medical Center, a faith-based health system nestled among giant competitors in Cleveland, needed to grow its bariatric service line.
Since the buying cycle for bariatric patients is long, the service line campaign needed to connect, engage and sustain interest by reminding patients of what they gain when they lose the weight. Our solution was based on a common grievance of bariatric patients—their excess weight causes them to say, “I can’t” to routine tasks like walking up stairs or tying shoes. Patients needed to see with St. Vincent’s help, patients could once again say, “I can.”
Above all, prospective patients needed to believe in the real benefits of bariatric care.
ASSIGNMENT
Increase patient volume for
the Center for Bariatric Surgery.
APPROACH
We developed an automated marketing campaign on digital channels that engaged and tracked prospective patients from general interest through conversion.
RESULTS
In the first 90 days, the campaign had 1.68 million impressions, with 11,000 interactions. Of those interactions, 518 people signed up for the automated marketing campaign, resulting in 212 seminar sign ups for a total of 775 appointment conversions.