Your brand promise, brought to life.
For someone to truly connect with your brand, they need to feel your brand. And only one medium has the power to instantly captivate an audience, ignite their emotions and create a long-lasting impression.
Video tells your brand’s story at a deeper level. And when amplified on broadcast TV, it has the potential to tell that story to millions of people and give them a reason to care.
Let us help you leverage the power of video and connect with your audience on a deeper level.
The Franklin Street Advantage
As with all of our creative engagements, we look through the lens of your brand to see the full picture. Unlike ad agencies or video production houses, our award-winning TV & Video team is comprised of health care strategists, which means we understand how the unique qualities of video storytelling fit with your overall brand and experience strategy.
- Our TV work has proven results with market share gains and increased physician preference
- Our approach helps patients feel comfortable in front of the camera, leading to authentic, emotional storytelling
- We help doctors relax, look and sound natural. All while having a good time on set
- We understand the unique challenges and specific compliance issues when shooting in hospitals
- Key capabilities are in-house, giving us production agility and giving you a unique opportunity for creative collaboration
PATIENT & PHYSICIAN STORIES
Do your physicians have great stories to tell? How about inspiring patient stories? Use this approach to improve physician relations and engagement, and create respected brand ambassadors.
I want to tell our patient and physician stories »
CONCEPTUAL STORYTELLING
The captivating visuals in these conceptual videos result in higher viewer engagement and help an audience think about your brand in a whole new way. Ultimately, these videos open viewers’ minds to new possibilities.
I want people to think about us in a whole new way »
LIFESTYLE
By using videos that feature ‘everyday’ people, you’ll be able to relate to the viewer, demonstrate your relevancy beyond the hospital and establish your brand as a pillar of the community.
I want my brand to be relevant beyond the hospital »
HOSPITALS & ADVANCED TECHNOLOGIES
When you focus on advanced medical devices or procedures, it gives you the opportunity to demonstrate how far your organization has come. This not only improves community perception, it can improve employee pride and attract top talent.
I want to promote my leading-edge technology »
LONG FORM
With longer-form video, you can achieve deeper storytelling. You can document your physician accomplishments, tell a patient’s incredible story or go into detail on your latest technology. These films are ideal for boosting fundraising and strengthening employee engagement.
I want my storytelling to go deeper »
SERVICES & CAPABILITIES
- Script Writing
- Storyboard development and video prototyping
- Talent procurement
- Custom music composition
- Professional staging and art direction
- Interview-coaching for on-camera / speaking talent
- Stylists and wardrobe consultation
- Rights and usage management
- Media placement and flight packaging
EQUIPMENT & FACILITIES
- Extensive selection of cameras and gear
- Drone and Steadicam® equipment
- Full audio and lighting packages available
- Full professional editing studio in house