Dean Ruth


“Technology allows us faster turnaround from concept to media. However, the pace of innovation means you must apply strategy with discipline and focus. That’s why I love working at Franklin Street, anybody can shoot footage now, but we shoot smart and what we do makes a difference for clients and their patients.”

“We are not just capturing moving images, we are capturing humanity. Authentic humanity is what drives the patient to act. It’s our job to make sure the humanity is in focus.”

Dean has been leading organizations in production and operations for over 23 years. From his roots in the printing industry to joining Franklin Street in 2008, Dean uses his lifelong passion for technology to improve the quality, efficiency, and authenticity of client campaigns.

Inspired by the need for higher quality control and rapid creative prototyping, Dean was instrumental in building Franklin Street’s technology infrastructure. His focus on continuous improvement and his strength in building a network of strategic partners led to the creation of a state-of-the-art in-house broadcast and digital video production department. In the 10 years since, Dean has played a key role in producing highly persuasive broadcast and digital video campaigns for agency clients. He brings the expertise of an experienced producer, director of photography, and video editor in-house, allowing Franklin Street to execute award-winning client campaigns with precision and speed.

Dean’s passion for helping patients find the care they need was ignited when he met his wife, a clinical dietitian, who shared personal stories of compassionate patient care. And he continues to bring incredible stories to life for agency clients.

Dean holds a BSBA with a concentration in marketing from The University of Richmond.