Robin Segbers

VP, Strategy

“Organizations that embrace change and are willing to innovate to better deliver their brand promise will be the most successful players.”

Robin knows authentic brands are born from the inside out.

“It is not enough to communicate your brand promise. Strong brands deliver on their promise at crucial stages of the customer journey. In healthcare, those crucial moments are far more personal and intimate—giving brands an opportunity to change people’s lives.”

Robin started her career in consumer packaged goods at the J.M. Smucker Company, followed by working in advertising agencies on consumer brands such as Sherwin Williams, Goodyear, and GE Lighting. However, once Robin was introduced to healthcare with a public safety net hospital 20 years ago, she shifted her focus and followed her newly found passion for healthcare.

Since then, Robin has focused singularly on the healthcare industry, building brands, and working to overcome some of the barriers to effective healthcare delivery. She has worked with large academic medical centers, small rural hospitals, patient-centered medical homes, large health systems, and medical device companies. Robin has worked with a distinguished list of clients, including Philips Medical, Akron Children's Hospital, Christiana Care, Cleveland Clinic, Invacare, The Valley Hospital, University of Vermont Medical Center, and OSF Healthcare.

Robin holds her Master of Business Administration from Ohio State University and graduated Summa Cum Laude from Kent State University with a Bachelor of Science degree.