Experiencing an Epidemic

Rosary Hall—St. Vincent Charity’s addiction treatment center—stands at ground zero of the opioid epidemic in Cleveland, Ohio.

DIAGNOSIS

Faced with a growing number of patients, and not enough resources, 
our mission was to help the center secure funding and expand this vital community resource.

PRESCRIPTION

To connect people to the epidemic, we needed to humanize the epidemic. 
So we spent a week at the treatment facility and documented patients and caregivers.

From our footage, we created a 3-minute film that featured real-life stories and highlighted the need for an expanded facility. 

At its conclusion, viewers were encouraged to visit our custom-built website EndOurEpidemic.com—an online brand experience where they could learn more about the initiative and take action.

RESULT

Through the website, Rosary Hall gained much-needed political support and attracted major donors as well as corporate partnerships with influential brands such as Uber.

Ultimately, the campaign helped raise the funds needed to expand the center and save lives.

Related Services

Our Insights

We'd like to keep in touch by sending you our latest Insights directly to your inbox.

We'll never sell your e-mail address and you can unsubscribe at any time.
patient portrait
patient portrait
patient portrait
direct mail postcard series

Are you keeping your promise?

Let's Talk