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Case Studies

The Franklin Street team is composed of health care experts, all dedicated to helping our clients succeed – from marketplace positioning, service line growth, and talent acquisition, to successfully navigating the current coronavirus pandemic. Click below to see how we did it. Then click here to see how we can do it for you.

Promoting Surgery During COVID

Bayhealth

Overcoming Fears From COVID

Catholic Health Initiatives (CHI)

#BeMyHero

Bayhealth

Solving a Staffing Shortage

CHI Memorial

Expanding Access

Mass General Cancer Center

Building Volume During a Pandemic

CHI Memorial

The Truth Sets a Brand Free

Newton-Wellesley

Powerful Medicine, Comforting Care

Good Samaritan

Experiencing an Epidemic

Rosary Hall

New Hospital:
New Tradition

Martin Health

An Experience Worth Defending

Claxton-Hepburn

Characters Needed

St. Vincent Charity

Window of Trust: You Only Get One

HCA Virginia

Saying It Like Nobody Else

Health Management Associates

Always Looking Ahead

Centegra

It Starts With Me

CHI Memorial

About Us

Franklin Street is a brand innovation firm. We help healthcare organizations create better reasons for people to choose their products and services. To accomplish this, we help align their organization around a meaningful brand promise–one that establishes marketplace differentiation, inspires consumer trust, and builds an employee culture that delivers unique patient experiences.

800.644.8555  |  hello@franklinstreet.com
9700 Farrar Court, Richmond, VA 23236

Brand Strategy

Brand Platform and Positioning
Brand Architecture
Brand Campaigns
Brand Valuation
Service Line Strategy and Campaigns
Capital Campaigns
Mission, Vision, Values
Market Research
Naming

Brand Experience

Employee Campaigns
Readiness Assessments
Website and Social Media Audits
Brand Rollout Workshops
Internal Research
Signage and Wayfinding

Creative Execution

Digital Campaigns
Broadcast Television
Video
Print
Out of Home
Social Media Campaigns
Logo and Identity Design
Design Systems

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