Tim Roberts
President & CEO
“To succeed, especially in the ever changing world of health care, organizations must remain true to who they are, but also evolve constantly to meet the new needs of your stakeholders. Your brand serves as your guide along this journey, as well as your chief indicator of future success.”
Tim believes that brand insight begins with an open mind.
“We must never assume we know everything. An open mind is ready to explore all avenues and has no limits on what it can discover. It’s the springboard to innovation.”
Tim works with client leadership to uncover and capitalize on market opportunities. Tim believes the strongest brands are built on authenticity around a brand’s fundamental essence — its promise. And that the power of innovation, when applied at the brand level, is the best way for an organization to reach its vision.
Before Franklin Street, Tim worked with some of the country’s largest brands including Walmart, Target, Newsweek, and eBay. He has been published on brand development and is a frequent speaker on the topics of brand development and innovation. He most recently spoke at The Forum For Healthcare Strategists, SHSMD, NESHCo, CHPRMS, and MSHPM conferences.
Tim holds a BFA and MFA in Communication Design from Virginia Commonwealth University and Certificates in Innovation Studies from Stanford, Dartmouth, and MIT.