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– Tim Roberts, President & CEO

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About Franklin Street

We are the brand innovation firm for a healthier world.™ We help health organizations capitalize on their most important market opportunities through the power of brand innovation.

Client Results


in market preference
achieved within one year.


volume increase in
a single year.


nationally ranked for
customer loyalty.

$13.6 million

net revenue generated
in a single campaign.

$500 million+

in donations for our clients’
capital campaigns.


Brand Strategy

Develop an innovation framework at the brand level.

  • Brand Refresh / Rebrand
  • Employer Branding
  • Brand Architecture
  • Learn More >>


Deliver your unique value to the people who matter most.

  • Planning & Strategy
  • Research
  • Digital Strategy
  • Learn More >>


Create brand stories that inspire emotional commitments.

  • Brand Storytelling / Messaging
  • Full Campaign Production
  • Video / Broadcast / OTT
  • Learn More >>

Brands That Trust Franklin Street

We’ve been trusted by the biggest health & wellness brands in the nation to solve their most important issues. Our work has earned over 100 industry awards for both brand strategy and creativity.

“The world has changed. Franklin Street was able to help realign our brand strategy based on market research and what we needed to do as an organization to reach our new vision.”

Eric Peters
Director of Communications, MCV Foundation
Richmond, VA

“Franklin Street are branding experts. They really understand how to leverage the unique qualities of our brand in everything we do. And the results prove it.”

Lisa McCluskey
VP, Marketing Communications, CHI Memorial
Chattanooga, TN

“I give high marks to anyone who asks the potential customer such probing questions.”

Dr. Michael R. Jaff
President, Newton-Wellesley Hospital
Newton, MA

“Franklin Street is always looking to provide better service and bring new ideas to us so we can stay ahead of the curve in health care.”

Miguel Coty
Chief Marketing & Communications Officer, Martin Health
Stuart, FL

“I don’t feel like I am playing catch up all the time anymore. Now I have a plan and how to measure it, and that might be Franklin Street’s biggest strength.”

Wendy Hoke
Vice President, Marketing and Communications, St. Vincent Charity Medical Center
Cleveland, OH

“They’re genuine. They’ve taken the time to really know our community and all of our organization’s challenges.”

Laura Shea
Director of Community Relations and Planning, Claxton-Hepburn Medical Center
Ogdensburg, NY

Uniquely Franklin Street

Leader in Brand Innovation

Franklin Street will help you leverage the full power of your brand by increasing the unique value only you can deliver.

Health Industry Experts

The biggest names in the health industries have trusted Franklin Street to successfully solve problems similar to yours.

Inclusive Brand Process

Our comprehensive approach ensures internal buy-in throughout the brand process, and results in data-driven accuracy.

Why do leading brands turn to Franklin Street?


Mass General trusted us with the westward expansion of their cancer services, the first in the organization's history.


One of the largest health systems in the Midwest, OSF HealthCare, trusted us to reimagine their mission-oriented brand.


CHI Memorial trusted us to leverage their brand in their most successful out-of-state nurse recruitment campaign ever.