Is Your Health Care Brand Vanilla or Pistachio Ice Cream?

Is Your Health Care Brand Vanilla or Pistachio Ice Cream?

Everything we need to know about building a memorable health care brand comes down to one thing: pistachios.  But most hospitals encourage vanilla ice cream branding. It's time to change that. Read more »
Naming A Website URL in Health Care

Naming A Website URL in Health Care

URL naming is not just about finding a good name—it’s about finding a URL that isn’t already taken. Here are eight key considerations you need to understand before naming your new website. Read more »
Why Health Care Must Stop Designing for Women

Why Health Care Must Stop Designing for Women

Health care marketers have good reasons to reach out to women—but our industry needs to look beyond outdated design concepts if they hope to reach this crucial segment of patients. Read more »

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