The Most Important Audience Your Brand Neglects

The Most Important Audience Your Brand Neglects

Most of us believe that patients and doctors have the most impact on our brand. But the truth is, your hospital's brand is a reflection of the behavior of your associates—and this is why you can't neglect them. Read more »
Why You Should Market Your Hospital Across Generations

Why You Should Market Your Hospital Across Generations

The days of marketing to a single audience, or even to an age cohort like 25-54, is outdated. Marketing across generations is the new way to brand.  Read more »
3 Amazing Tools for Digital Marketing

3 Amazing Tools for Digital Marketing

There are countless apps and tools available to help us marketers manage various digital engagement efforts. Here are 3 tools that actually work, as presented as SXSW Interactive 2014. Read more »

Case Studies