A Health Care Marketer Looks at 40

A Health Care Marketer Looks at 40

I turn the big 4-0 this month, and for 16 of those years, I've been in health care marketing. Health care might not be the most glamorous category to advertise, but it has its perks—namely, a chance to follow a calling. Read more »
How to Nail Your Next Presentation

How to Nail Your Next Presentation

Giving a presentation usually ranks at the bottom of the "fun" part of the average health care marketer's job. But we're in front of audiences all the time. Following are 6 ways to give a great presentation, whether it's to board members, the C-Suite, the community-at-large, your staff or colleagues.  Read more »
5 Ways Marketers Can Gain More Respect

5 Ways Marketers Can Gain More Respect

Marketing is often the first budget to get cut and the first thing health system stakeholders blame when patient volume dips. Here are 5 tips to help prove your marketing worth—to doctors, to administrators, and to the whole wide world. Read more »

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