TEDMED: Imagining Better Health Care Marketing

TEDMED: Imagining Better Health Care Marketing

I had the great fortune to represent Franklin Street as a delegate at TEDMED 2014 in Washingtion, D.C. One key takeaway: Imagination is disrupting health care and producing amazing discoveries in health and medicine. Read more »
Marketing Your New Hospital...Before It’s Built

Marketing Your New Hospital...Before It’s Built

How do you emotionally connect prospective patients with a new hospital that doesn’t exist yet? Bringing a hospital (and its mission) to life requires the right combination of creativity and brand strategy. Read more »
Holy Crap! And 3 Other Categories of Content Marketing

Holy Crap! And 3 Other Categories of Content Marketing

The challenge for health care marketers is defining what role they want content to play in attracting, nurturing and converting prospects into patients. There are, in essence, really just four categories of content marketing. Read more »

Case Studies